MG“密谋”出海，荣威加码互联网 上汽自主造血攻略升级

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The global evolution of theMG brand is gradually evident, with it making its way to the U.S. market, showcasing its strategic expansion. From a recent report in Shanghai, despite rumors of the "Maserati of Asia" testing in the U.S. at Michigan State University, official confirmation has not been released for the US markets. However, among its most promising expansion targets, the brand aims to launch in泰国 and the UK before Year 2018.

As a key strategic model of theMG line-up, the new model's success is evident: it has already achieved steady growth in China, with sales consistently improving. Its unique design and performance have driven robust sales. For the Chinese car market, the brand has shown exceptional strength, growing steadily since its introduction.

Rohan reports that上汽乘用车 is intensifying its efforts to develop its "互联网汽车" ("Internet-car") platform. The brand will launch a plug-and-play SUV (SUV) with YUNOS, a globally leading "intelligent car" concept developed by上汽 and Alibaba, targeting consumers seeking tech-driven experiences.

In response to the rapid advancement of intelligent connectivity technology, bothMG and荣威 are actively preparing to address this trend. The release of the upcoming "Rohan EV 360" will further bolster its sales momentum in the long term. Additionally, Rohan's "Volkswagen 360" SUV is already selling well, contributing positively to the brand's strategy.

On the marketing front,MG has leveraged sports marketing, notably through a partnership with the利物浦足球俱乐部 (Liverpool FC), to enhance its presence in the middle markets and boost sales. This approach aims to further solidify the brand's market share. Overall, bothMG's expansion and Rohan's strategic moves in internet and新能源 sectors reflect上汽乘用车's efforts to self-repair and achieve its sales goals while building a sustainable growth strategy.